Identity:
The Athens Exclusive Designers Week is the international fashion event in Greece. It is designed according to international Fashion Weeks' standards that take place in Paris, London, Milan and New York. It collaborates with international fashion executives and organizations and it has the aid and support of various Greek Public Authorities. Thus, the Athens Exclusive Designers Week is considered to be the most important event in the Greek fashion industry.
Hi - story:
It has been successfully implemented twice in the past: May 07 & November 07.
An X clusive Vision:
The vision of the Athens Exclusive Designers Week is to soon be one of the events that will dynamically contribute to the fashion industry on an international level.
This goal can be achieved by constantly upgrading and evolving the Greek fashion and promoting it abroad.
An X clusive Mission:
The special mission of the Athens Exclusive Designers Week is to enhance the Greek fashion industry and the Greek designers, offering the opportunities and tools to present their creations in the national as well as the international fashion business.
"Design is not for philosophy. It's for life."
Issey Miyake
Style:
The center of creation, style and aesthetics. It aims at defining the status of the Greek fashion industry with exposure to an international level.
"Fashions fade, style is eternal."
Yves Saint Laurent
When:
Twice a year, in Spring and Fall, like all international Fashion Weeks. The Athens Exclusive Designers Week consists of numerous fashion exhibitions by Greek and foreign designers. These exhibitions are presented either on the catwalk or with the creative use of various installations and usually last 4 to 5 days.
"Everyone has his day and some days last longer than others."
Sir Winston Churchill
Where:
In specially designed establishments that satisfy the high demands of the designers, the guests and the audience.
With catwalks designed according to international Fashion Weeks' standards. With show rooms formed to serve the designer's needs that portray their exquisite taste and aesthetics. With a specially formed V.I.P. area, pressroom for Greek and foreign correspondents, as well as fashion stands superbly arranged in order to satisfy sponsors and exclusive partners.
"We are what we repeatedly do. Excellence , then, is not an act, but a habit."
Aristotle
Xclusive Designers/Participants : The designers participating in the event: • Exclusively accredited Greek fashion designers who are accepted based on their resume and their success in this specific domain. • Supreme foreign designers who are invited as guests of honor in order to present their collections in Greece. • Selected young Greek and foreign designers, with a vision to enter the world of fashion and show their talent. The guests invited in the event: • The public at which the event is addressed is targeted and the invitations are personal.
"Odd how the creative power at once brings the whole universe to order."
Virginia Woolf
AXDW Targets:
The main goals of the Athens Exclusive Designers Week are to:
X Launch the top Greek designers and their creations in Greece and abroad. X Captivate the talented foreign designers. X Make Athens and AXDW an official destination to the annual international Fashion Week program. X Become an endless source of inspiration and creative expression for the Greek designers as well as for the new creators that wish to enter the world of fashion. X Engage in participations and collaborations that will offer the extra cultural and artistic value that will improve Greece 's image all over the fashion world. X Final goal is the development of opportunities and the improvement of growth possibilities for the national fashion industry. "It ' s a sin to be tired"
Kate Moss
Running Plans:
X The ongoing collaboration with equivalent successful organizations abroad, in order to exchange designers.
X The continuous growth and expansion of collaborations on national and international level involving designers, buyers, media and public relations that form an integrated network in the fashion business.
Xclusive Invitation to a High Celebration:
Publishers, presenters, journalists and fashion editors from the Greek and foreign Media, as well as V.I.P.'s from various fields and countries are invited to the Athens Exclusive Designers Week.
"I often think that the night is more alive and more richly colored than the day."
Vincent van Gogh
FashioNet:
The Athens Exclusive Designers Week is being promoted through a complete communication program that informs the public about the magnitude and the significance of the event. In order to reach a wider public, the main campaign includes: TV, radio, outdoor, press and internet, as well as below the line activities. In order to attract a more targeted audience, such as V.I.P.'s and opinion leaders of the fashion business, indirect promotions and international public relations programs are implemented.
"Sex appeal is 50% what you've got and 50% what people think you've got."
Sophia Loren A grand idea and an institution that will enhance Greek designers and Greek Fashion as a whole. |
AXDW Profile