We all speak fashion!.. was the statement of the ^7th Athens Xclusive Designers Week, that took place at the Conference Center of Ethniki Asfalistiki.

The countless fashion followers attended the event and applauded the trend-setting catwalks of the 20 Greek and foreign Fashion Designers who presented their Fall/Winter collections for 10/11 in 4 days!

According to the scheduled appearance we enjoyed the collections of:

• Miltos
• Two in a Gondola
• Stelios Koudounaris
• Ioannis Guia
• Celebrity Skin by D.Strekos & E.Mparla
• Sense nu by Dionisis Chalikias
• Rita Attalla
• Marithe & Fracois Girbaud
• Barbara Bui
• Romina Karamanea
• Melina Pispa
• Vicky Koulianou
• Adam Jones
• Angelos Frentzos

The second day of AXDW was dedicated to the New Designers. The catwalk room hosted hundreds of fans of the new creators, media reps, celebrities and buyers. We watched the unique collections of:

• Antonoglou & Ivanova
• Lito Constantinou
• Dimitris Paraskevopoulos
• Evelina Litina
• Christina Skarpeli
• Anna Bekiri

During the four days of the show, numerous guests had visited AXDW. Media representatives, designers, fashion editors, actors and many others were all there to attend the Fall/Winter catwalks. Namely: Marianna Vardinogianni, Dimitris Kopelouzos, Tina Daskalantwnaki, Antwnis Lyberis, Elena Makri-Lyberi, Marina Lambraki- Plaka, Dakis Ioannou, Natasa Liakounakou, Pegy Rizou, Vicky Vovou, Jiasmin Oikonomopoulou, Marika Arkenti, Silia Krithariwti, Fani Sarantopoulou, Mr & Mrs Lemoni, Makis Matsas, Charis Tsimogiannis, Irini Ntaifa, Yiorgos Eleftheriadis, Maria Adami, Miro, Deux Hommes, Loukia, Lena Hasid, Maria Strati, Katerina Lechou, Evelina Papantwniou, Ioanna Souliwti, Mairy Petroutsa, Ilias Zarbalis, Panos Kallitsis, Patra Papadmitriou, Irini Papadopoulou, Vana Robota, Nikoleta Ralli, Yiorgos Karabelas, Eleftheria Eleftheriou, Alexandros Agloupas, Tzimis Stathokwstopoulos, Kwnstantinos Angelidis, Maria Kwnstantaki, Eleni Mitsopoulou-Ntavla, Anta Livitsanou, Swtiris Tsagdis, Litsa Yiagousi, Tryfwnas Samaras, Yiorgos Satsidis, Cordelia Madden, Chrysanthos Pannas, Katerina Terzopoulou, Tonia Vasilopoulou, Nantia Korovesi, Yiannis Korasidis, Maria Vigopoulou, Kwnstantinos Xatzis, Nikos Eftaxias, Sylvia Delikoura, Anna Kouri, Stamatina Tsimtsili,Ilias Sakkas, Michalis Zambidis, Nikos & Eleni Vali, Marw Lytra, Takis Mavrotas, and any others.

The 7^th ΑXDW presented at the days of the event:

• A fashion opening party powered by BEST 92,6 (at the 1^st day) in a super live with the dancing selections of the DJ AMX just after I.Guia's catwalk. The most fashionable audience enjoyed the unique cocktails and drinks offered by the vodka Sobieski.
• Live Booths from Best, Εn Lefko and VFM. Music loves Fashion and the famous Producers of the radio stations offered their favorite music to the audience of the Show. Famous DJs were there all 4 days of the show.
• Impressive commercials from the Hellenic Tourism Organization ( ΕΟΤ) presented fascinating images of Greece through video projections at the TV screens and offered editions and books with the best places of Greece to all the Designers and to the members of the International groups that visited AXDW.
• The stylish stand of Rexona, where the representatives of the brand offered the new Rexona product and encouraged people to try it while wearing black clothes!Τwo students of Vakalo school were doing the portraits of the guests. Rexona made her presence strong,as the exclusive sponsor of the New Designers Awards with many competitions, imaginative happenings and a creative advertising campaign, while there was a lucky who gained a black dress from the winner of the awards!
• Philips' fashion stand welcomed all women who aim to have a clean and radiant skin offering them to try the new depilatory machines who also used slender and beautiful models in front of the eyes of the gests.
• The Yum Yum restaurants took over, from the first day, the daily care of the models and the backstage contributors providing nutricious, low fat and distinctive dishes from Asia. They also organised a delicious cocktail after the Adam Jones show for all his guests!
• Greenlyn revealed her superb quality with the healthy chips Tyrrell's and the famous Dr Stuart's Herbal teas, offering alternative ways to relax and useful information for the guests of AXDW.
• AXDW honored the great fashion designer Alexander Mc Queen whose recent and sudden death at the age of forty, has confirmed that the fashion industry has lost a truly great, innovative and original designer with a huge contribution in the global fashion scene. Three unique creations of the designer, from the personal collection of Mr Charis Tsimogiannis -owner of the boutique IMAGE-were exposed for four days, and also a very interesting photo exhibition of his creations and designs with highlights from his catwalks.
• A unique photo exhibition of Jessica Speckhard, daughter of the U.S. Ambassador to Greece. The young artist participated in the 7th AXDW with her second personal exhibition entitled "Break the Space". The exhibition was daily visited by a serious number of high-profile and business people, including the presence of her father, U.S. Ambassador to Greece, Mr. Daniel Speckhard and her family.
• An xclusive covers' exhibition of the biggest women's fashion magazines was welcoming all guests entering the impressive staircase of the Conference Center of the National Insurance Building.
• The Xclusive Boutique of the 7^th AXDW, which was always open, offering the unique creations of the participating designers at much lower prices, was a pleasant surprise for all those who absolutely love shopping.
• An amazing party was organized right after Barbara's Bui show, at the splendid place of T-Palace, where journalists, fashion editors, and all the participants designers of the 7^th AXDW, had the chance to know closely the international guests of the organization. They were all enjoying a very cozy cocktail party, with lots of drinks, music, celebrating the international version of fashion!
• Angelos Frentzos, preferred a different way to show his clothes. A unique party / fashion show with the famous Italian DJ MAX_M, closed festively the 7^th AXDW. The party gave a different dimension in the presentation of his collection, while models and celebrities who participated at his show, went down the impressive staircase.
• At the fouagie, there were showrooms from many companies, such as La Redoute, and Sagiakos who presented his male lines Interview By Sarar & Albert Nills Premium. Also, ENZOANI company, with her great proposals for wedding dresses for this important day of our life. Also, Metropolis, had set up at the lobby, an imaginative concept store!

The AXDW, proudly announced her collaboration with the Cyprus Fashion Week. A collaboration that concerns exchanges of designers.

We all speak Fashion...and the 7th AXDW proved it for one more time!

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Media Sponsors: The television channels  MAD, HIGH LIFE TV (Italy), www. LifestyleTelevision.tv (Cyprus),  WORLD FASHION TV, the magazines EGO Weekly , Deluxe, Spoil me, Estetica, Athens Insider, the free press weekly newspapers FAQ and METRO, the radio stations Best, Εn Leukw and VFM 88,3,  and the portal Fashion Groups, www.womantoday.gr, www.econews.gr, www.culturenow.gr, www.madtv.gr.

The 7^η ΑXDW operates under the auspices of: Embassy of Cyprus, EOT, E.T.O.A.A., the Association of Greek Retail Business (SELPE), the Pan-Hellenic Association of Exporters (PSE), the Exporting Association of Northern Greece (SEVE), the Association of Industries of Northern Greece (SVVE) and the Pan-Hellenic Association of Trade and Industries of Knitted Clothes (PSVVPE).

Sponsors of the 7th ΑXDW: Platinum Sponsor: Rexona, Sponsor: Philips, EOT, Vodka Sobieski. New Designers Awards Sponsor: Rexona.

Supporters of the 7^th AXDW: Village Cinemas, Yum Yum.

The make up was offered by Lancome.

Hospitality Sponsor: Αthenaeum Intercontinental Athens.

The Conference Center of Ethniki Asfalistiki is managed by Athenaeum Intercontinental Athens.